Case Study Protostarter

Overview

Protostarter is a web platform designed to allow creative entrepreneurs the opportunity to fund their projects with the use of cryptocurrency and NFT's. Creators can create a custom campaign page, set unique reward tiers, and connect with their audience.

Timeline

3 weeks

Roles

UX Designer
UX Researcher
UI Designer

Tools Used

Figma
Adobe Illustrator
Maze

The Challenge

Creatives with smaller audiences find it difficult to get their projects funded in an oversaturated market.

The Solution

My goal is to create an alternative crowdfunding platform that connects creatives and supporters through the use of cryptocurrency and NFT's.

View Prototype

Research

User Interview

13 out of 18 respondents said they discuss what they watch with friends or family members.
15 out of 18 respondents watch movies or TV shows daily or multiple times a week.
"Dislike theories and spoilers."
"It can be helpful to rate the series and even create "playlist" based on topics or similar recommended series to watch."

Competitive Analysis

Indiegogo

Pros

Easy navigation of the site.
Displays content for different campaigns in a way that is easy to understand.
Provides support and partnership opportunities for select campaigns.
Flexible funding options.

Cons

Service and transaction fees (5% + 3%).
Lot's of time and effort for an individual to plan and create a successful campaign.

kickstarter

Pros

A large market with many categories of projects.
Tools available to help creators reach their audience.
Some custimization options for building a campaign.

Cons

All or nothing funding for campaigns.
A large market with competition makes it difficult to set yourself apart.
Less focused on helping individual campaign (support, partnerships, etc.).

User Stories

As an entrepreneur, I want to get funding for my idea so I can create a product that people need.
As a game developer, I want to promote my new game so that I can gain a following and raise money.
As an investor, I want to support a project so I can receive a return on my investment.
As a supporter, I want to give money to a project I believe in so that the artist can earn a living and continue to make cool stuff.

User Persona

Outcomes

Utilize an untapped market with cryptocurrency to differentiate from an oversaturated market.
Educate users about our platform and cryptocurrency.
Provide the ability for creators to customize their campaign page.
Build trust within our platform to ensure it is secure to use.